Bright House Networks Partners with AssureSign to Minimize Sales Cycles and Maximize CRM Integration
Bright House Networks is the sixth largest owner and operator of cable systems in the U.S., serving approximately 2.5 million customers with its video, high-speed data, home security and automation and voice services. Bright House is the first cable operator to receive the Cisco Master Service Provider Certification, which allows enterprise organizations to accelerate time to market and time to revenue through managed services in the cloud. Bright House also owns and operates local new and sports channels in the Florida market.
During Bright House’s sales cycle, customers are required to review and sign service agreements, which are then returned to the sales team to finalize. The cable operator initially sought out an electronic signature solution to speed up turn around times, which took up to several days to complete. By moving to a paperless process for signing, the company aimed to increase process efficiencies and improve customer tracking with direct integration into their CRM system.
E-signature capabilities combined with automated reminders and paperless document management are vital tools in Bright House’s sales process. Prior to AssureSign adoption, any errors in customer service agreements would take a large chunk of time to amend and finalize, primarily due to printing and ineffective document management resolutions, such as fax or snail mail. Bright House’s sales teams, seeking added productivity, originally utilized Adobe’s built-in signature solution, but found that the offering was incompatible for capturing signatures in real-time on their tablets and mobile devices.
Bright House enlisted AssureSign as its electronic signature partner due to its mobile-friendly optimization, as well as its easy CRM integration capabilities. With AssureSign, Bright House could more effectively optimize its CRM database with real-time updates on the status of service agreements, both improving and shortening the customer sales cycles. Just five months after implementing AssureSign to capture customer signatures, Bright House was able to reduce turn around times for service agreements from several days to just two hours, on average.
Bright House attributes its immediate signing capability as a key driver in its enhanced customer service responsiveness and efficiency. After integrating AssureSign with its sales teams’ Windows tablets in select areas, Bright House plans to expand its e-sig capabilities into additional markets, including its two largest – Tampa and Orlando. With Bright House’s new CRM integration, the company intends to develop an even more robust internal solution using AssureSign. The powerful combination will allow Bright House to manage customers through an Active Directory group to maximize internal resources and eliminate manual data entry.